SMEs

Bigger Is Not Always Better

VENTURES AFRICA – Small- to medium-sized enterprises, or SMEs, are invaluable to any economy. They can help catalyse job creation, reduce poverty, provide basic goods and services, and generate...
BUILDING-A-STRONG-BRAND-FROM-SCRATCH

Strong Vs Weak Brands

VENTURES AFRICA – The essence of marketing is to create and project a strong brand. A brand in itself refers to product(s) or service(s) that are distinct by a set of parameters. Branding thriv...