VENTURES AFRICA – Bankole Wellington, owner of Nigeria-based music label EME records, renewed his endorsement deal with Samsung Electronics West Africa which will see him earn up to 140 million naira ($890,000), according to report.
His reps, in a statement, confirmed that “Banky (as he is popularly called) and Nollywood star, Kate Henshaw will be the faces of Samsung Electronics West Africa Mobile Division. They will work together to raise awareness for Samsung mobile products, and ultimately contribute to making Samsung phones the preferred brand in the West Africa sub-region.”
Kate Henshaw had also been a brand ambassador to telecom giant Globacom, and food seasoning product, Onga.
Samsung Electronics West Africa MD, Brovo Kim said: “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance and these very same qualities are epitomised by Banky W. We are indeed very proud and privileged to have him as our Brand Ambassador.”
Banky W also expressed his gratitude: “This is my second run as a Samsung brand ambassador and I’m grateful for the opportunity.”
In 2011, Banky W and a female Nigerian rapper-cum-fashion designer Sasha closed a 1-year endorsement deal with Samsung. The deal included recording a theme song, appearances on Samsung Mobile functions and campaign ads.
Banky W had also been a brand ambassador for Etisalat and Coca Cola. According to a reliable source, he pocketed 10 million naira ($64,000) from the Etisalat deal.
According to Nigerian Entertainment Today, Banky W is the face of a recently launched promo campaign for an upcoming product ‘Samsung Galaxy Grand‘.
The endorsement of Nigerian celebrities is part of the aggressive push by tech giant Samsung to penetrate the African market. By a large margin, the company dominates the African market more than its California-based arch-rival Apple.
Samsung announced it would begin including African content – language, music, pictures, etc – in its products this year.