VENTURES AFRICA – Following the launch of an airline mobi-site with a booking functionality last October; South African low cost airlines, Mango, has become the first domestic carrier to offer an App on the Apple platform.
The app enables users to book, pay, change flights, receive updated airline communication and participate in promotions among other functions.
The airline plans to make the app available across other mobile platforms during the next couple of months.
According to Mango CEO, Nico Bezuidenhout, the company decided to add mobile platforms to its already extensive distribution channel bouquet to make air travel more accessible to South Africans.
He added that “The response to the launch of our mobisite last year indicated the growing need for mobile accessibility. With the high penetration of mobile technology in South Africa, increased bandwidth and proliferation of ancillary devices such as tablets, we anticipate access by a new market segment of approximately four million new customers.”
Mango reportedly has the widest distribution and payment network in South Africa domestic aviation industry.
Since the launch of its mobisite; about 30,000 flight queries has been logged in via the platform. Currently usage via Apple platforms dominates device types used, ranking at 60 percent of enquiry volume, the company said.