VENTURES AFRICA – Nigerian music digital distributor gaint iROKING has built a brand new mobi site in partnership with South African social network 2go, to bring instant free Nigerian music downloads to the more than 9 million active 2go users across Nigeria.
Commenting on the development, Adi Nduka-Agwu, Head of Business Development for iROKO Partners, said: “The 2go platform has galvanised the biggest mobile messenger networking user base in Africa in an extremely short space of time, so it was only a matter of time before we were going to work with them.”
We are bringing Nigerian music to the millions with this partnership and we’re thrilled to be working with 2go to connect with new, young and music-obsessed audiences across continental Africa,” she added.
In addition to instant search, easy sharing and free music downloads on the new mobi site, 2go’s users will have exclusive music industry news updates delivered directly to their handsets to them every day, courtesy of iROKING.
iROKING is West Africa’s number one music distribution platform, with over 35,0000 tracks from 400+ artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130,000,000 views across its pages.
2go has more than 9 million users in Nigeria and is one of Africa’s largest mobile social networks, enabling users to meet new people and message each other for free. The application runs on hundreds of mobile phone models giving users a fast chat interface without the cost.