iROKING, Eskimi To Make African Music Open To Mobile Users

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VENTURES AFRICA – iROKING, arguably Africa’s number one music site, has partnered with Eskimi, one of the continent’s mobile social networks, to bring music of African top recording artists directly to users’ mobiles.

The new site, music.eskimi.com, is for the exclusive use of Eskimi’s millions of users, more than 5 million of which are in Nigeria.

Registered Eskimi users can download tracks from iROKING’s catalogue of 35.000+ tracks from over 400 of West Africa’s top recording artists, directly onto their mobile via music.eskimi.com.

The new mobi site was designed exclusively for Eskimi by iROKING. Subscribers will be able to play their favourite Afrobeat songs and share with their Eskimi friends.

Eskimi users can also chat with their friends while downloading tunes from iROKING superstars such as PSquare, Iyanya, Flavour and Bracket, thanks to an integrated header that shows new messages and alerts.

Adi Nduka-Agwu, the Head of Business Development for iROKO Partners, said Eskimi had built a huge, online social network of people who chat about and share absolutely everything – gossip, news, music.

“We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform,” Nduka-Agwu said.

Vytas Paukstys, the CEO of Eskimi, said they were extremely happy to add another entertainment category for their customers.

“Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands,” Paukstys said.

iROKING is West Africa’s popular music distribution platform, with over 35.000 tracks from 400+ artists.

The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130.000,000 views across its pages.

ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers.

Nigeria is the largest market with more than 50 percent of all Eskimi users. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day. Eskimi is also known to deliver brand engagement marketing.