VENTURES AFRICA – Blackberry manufacturer, Research In Motion (RIM), is collaborating with Lagos State on its MTN Lagos Fashion and Design Week (LFDW), to provide Nigerian fashion enthusiasts mobile solutions to experiencing more of the event.
Blackberry, the official technology partner of LFDW for the second consecutive year, developed a Style House Files (SHF) application which is now live on the BlackBerry App World, delivering live feeds and pictures from the show which kickstarts today in Lagos, and will hold till the 27th.
The app also reports event schedules and venue guides, supports online discussion forums, photo sharing and more.
MTN Lagos Fashion and Design Week brings together Nigerian fashion makers, industry, consumers and the media, to view new collections of innovative Nigerian designers.
Also at the show, Blackberry will be on hand to offer free device software upgrades and technical assistance.
Nigeria’s fast rising middle class has purchased over 2 million units of Blackberrys, drawing RIM to cultivate friendship with Africa’s second largest economy. In August, the smartphone maker officially opened a store in the heart of Lagos, the commercial hub of the Nigeria.