VENTURES AFRICA – Consumer electronics marketing and distribution company, Shift LLC has signed a deal with American multi- platinum selling rapper and entrepreneur, Curtis James Jackson, a.k.a 50 cent as the exclusive distributor for his SMS Audio brand in Africa.
Shift will distribute SMS Audio products, a premier brand of headphones and earphones, through Virgin Megastores across the Middle East and Africa for two weeks, making it more convenient for consumers to access the diverse selection. SMS Audio’s products encompass a versatile range of wireless and wired headphones and earphones, under its sub-brands: “Sync by 50″ and “Street by 50″.
Expressing delight on the new partnership, Managing Director of Shift LLC, Mazen Khanafer, said,”Music is all about harmony, so we are thrilled to have a partner like SMS Audio whose aspirations are in perfect harmony with our vision. For a celebrity of 50 Cent’s pedigree to entrust Shift LLC with his brand’s distribution speaks volumes about our reputation.”
“We are amplifying our presence in this billion dollar industry, and the “next generation” products which we distribute will greatly reward our customers.”
The SMS Audio brand has achieved considerable success in 50 Cent’s home country – USA, as well as Oceania (Australia, New Zealand); Scandinavia (Norway, Denmark, Sweden); Western Europe (France, UK, Ireland, Netherlands) and South Africa.
“In my tours around the world I have discovered that every culture has beautiful music in its own unique way. So all music enthusiasts deserve to hear their favorite songs in the purest quality possible, because it connects with them on an emotional, social and artistic level,” SMS Audio boss, 50 Cent said.
Last month, the Grammy-Award winning artiste extended his entrepreneurial benevolence to Africa as he called for partnership with business marketers to distribute his energy drink brand, SK Energy Shots. SK Energy was launched in September 2011 with a social mission to “feed a hungry child” by donating the cost of one meal to the United Nations World Food Program for the sale of every shot.
According to a Forbes report, the philanthropist rapper and his company have already written a check to the UN to cover the cost of 2.5 million meals .