Workshop To Empower Pharmaceutical Companies To Conquer African Markets

Bringing Medicines to Low-income Markets

VENTURES AFRICA - Endeva, an independent institute that builds, shares and applies enterprise solutions to eradicate poverty and foster environmental sustainability, is implementing the second “Bringing Medicines to Low-income Markets”. The workshop was commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

The 2-day interactive workshop will take place in Berlin, starting October 18th 2012, and is designed to offer interested representatives from pharmaceutical companies seeking start-up or expansion of business operations in low-income markets, expert insights and valuable networking and partnership opportunities.

Economists agree low-income markets like the South American market, African market among others have peculiarities which would be discussed at the workshop while offering strategies for penetrating the markets.

The first session of the event will see participants develop approaches to address the most frequent challenges when developing a business model for low-income markets: Awareness, Acceptance, Availabilty and Affordability. The second session will shed light on the health ecosystem in low-income markets and identify possible partners. The final session will discuss how to get set up for low-income markets, addressing issues such as building the right organizational structure or investment fundraising.

This highly interactive workshop is a continuity on the study “Bringing Medicines to Low-Income Markets: a guide to creating inclusive business models for pharmaceutical companies” which was commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ) and published by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).

It was co-financed by BMZ and Sanofi, developed by Endeva and supported by PlaNet Finance Germany.

Health-related NGOs, MFIs, insurance providers, and development agencies interested in exploring partnerships with the private sector to address health-related challenges in developing and emerging countries are also welcome to participate.

To register, visit the workshop’s website, where you will also find more information on the workshop and the study.