Brand Spotlight: Vlisco “Funky Groove” AD Campaign

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VENTURES AFRICA – The amazing brand Vlisco always exceeds our expectation with every new Campaign. Since 1846, the brand has been designing and producing colourful fabrics that form an essential part of the West African culture.

“The Vlisco strategy is aimed at enabling well-to-do African women to experience the brand in all her facets and to maintain the leading position, not only in the area of design, but also in terms of total brand orientation. “

Vlisco’s values embody elegance, imagination, class and quality and this is always evident in their different collections. Vlisco just released the Ad Campaign for their new collection- Funky Groove collection.

The Funky Grooves collection draws from Vlisco’s proud history, inspired by global urban culture and couture craftsmanship. It’s a collection of contrasts, with edgy street wear influences reinterpreted through a lens of pure glamour. The new collection is a melting pot of ideas, using new colours to update Vlisco’s heritage designs, and classic Vlisco techniques to create new looks.

Raw, geometric lines, traditional wrap shapes, bold metallic studs and edgy industrial hues come together to create a modern vibe. The collection’s colours range from earthy browns, brassy golds and bronzes, to brick reds and shocking pinks, and fresh acid blues and greens. It all comes together in the Funky Grooves collection, for a look that is bold, punky and original, yet feminine and effortlessly easy to wear.

The new Funky Grooves fabrics will also form part of a fashion & accessories collection, which will be available at selected Vlisco boutiques from August 2012.

Check out Vlisco’s beautiful and edgy Ad Campaign below:

 

For more information, Check out www.vlisco.com