Toyota Pledges To Advance Kenya’s Tourism Sector

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VENTURES AFRICA – In a move to boost the Tourism industry, leading car manufacturer and Kenya’s car market leader, Toyota today held a consultative meeting with the Kenya Association of Tour Operators (KATO), at the Toyota Mombasa Branch.

The meeting comes at a time when the Tourism industry is crippled by various issues, one of which is poor road infrastructure and lack of quality vehicle models to navigate tour terrains that has caused millions of losses for the tour companies.

“At Toyota we are inspired by KATO’s dedication to provide quality delivery in the Tourism sector, to complement this efforts we are encouraged to build innovative models that will take tourists to their ideal destinations within Kenya. Toyota prides itself in production for use, and especially designs models that fit our customer’s needs. We are glad to join KATO in showcasing Kenya to local and international tourists,” said Christian Kasima, Marketing Manager Toyota Kenya during the meeting.

KATO, the respected trade association that represents the interests of over 350 most experienced and professional tour operators in Kenya, has been in the fore front in building tour capacity in the country.

Toyota further pledges to roll-out an after service package that will ensure tour operators vehicles receive after sale services from the wide Toyota branch network.

The Japanese manufacturer has in the recent past commissioned an aggressive expansion plan that has seen the development of 4 branches, Mombasa, Eldoret, Westlands and Lodwar and dealerships in Kitale, Meru, Kericho, Nanyuki, Nyeri, Nakuru and Kisumu.