VENTURES AFRICA – The need to address the dismal level of awareness in Nigeria’s quest to embrace cashless economy has been reemphasized by the chief executive officer of E-Tranzact, Valentine Obi. He said this at a mobile payment forum, a seminar/exhibition organised by eTranzact in Lagos.
He noted the imbalance in attention that is currently given to infrastructural development while awareness is not getting a much deserved attention from the stakeholders.
“One particular area that will require more attention for us, as a country, to record resounding success in our road to implementing a cashless economic policy lies in awareness. Currently, awareness activities still leave much to be desired. So we need to increase the tempo. If all the facilities are there, and people do not have adequate knowledge about their usage it is useless and we may not record much success,” Obi said.
According to him, Nigeria currently has numerous e-payment facilities which are under-utilized by users, necessitating the need to adopt holistic approach to promoting awareness.
Concerning the future prospect for mobile banking, Obi said:
“In 2003, we saw a future where mobile phones will become a major channel for e- payment services thereby creating easy access to financial transactions. Since then, we have focused on this vision since 2003 when we launched our eTranzact Mobile Commerce, the forerunner of the eTranzact Mobile Banking services. Today, we have moved forward as eTranzact has successfully surmounted these challenges, making us the leading e-payment solution company in Nigeria and providing world-class electronic switching and mobile payment services,” he concluded.
eTranzact is Nigeria’s leading mobile transaction services provider that is providing secure, convenient and cost effective e-payment solutions on its highly reputed mobile switching platform.